Best Time to Bid: £5.59bn Government Software Market Analysis
While Gartner forecasts worldwide IT spending to grow 9.3% in 2025, understanding when governments release these budgets is crucial for suppliers’ success.
Our team at Open Opportunities has analysed over 7 million government tender and contract documents from over 700 procurement portals worldwide to uncover key budget patterns in software procurement.
This comprehensive study, drawing on our unique dataset from 2022 to early 2024, reveals compelling insights about when and how governments around the world spend their technology budgets.
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Spending Surge
Graph 1: Market by month
Analysing trends across all categories, we observe three major peaks in tender activity: March-April 2023, June-July 2023, and November-December 2023. These consistent peaks across categories represent the optimal times for suppliers to target their bidding efforts, with both opportunity counts and values showing marked increases during these periods.
Graph 2: Total value of opportunities
Looking at the broader trend, while the total market value has remained stable at around £5.5bn between 2022-2024, the timing of spending has become more concentrated. This suggests that understanding when to bid has become as crucial as knowing what to bid for.
Key Insights for Suppliers:
- Peak bidding season falls in Q3/Q4.
- Higher tender volumes indicate increased competition during peak months.
- More opportunities during peak periods potentially mean better chances of success.
- Early preparation is crucial to handle the surge in opportunities.
For suppliers looking to capitalise on these patterns, having access to comprehensive, timely tender information is crucial.
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