For sales and bid managers in the renewable energy sector, the EGL2 project presents a wealth of opportunities.
Leveraging Customer Journey Mapping for Better B2B Sales
B2B sales entail a more complicated customer journey than business-to-consumer scenarios. As a sales or bid manager, you must navigate a web of stakeholder interests and influencers.
The Impact of Value-Driven Marketing for Sales Leaders
How value-driven marketing is gaining importance in B2B markets where relationships and trust are key? Sales leaders should understand how value-driven techniques can generate leads and boost acquisition.
