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The Impact of Value-Driven Marketing for Sales Leaders

February 8, 2024 Ian Makgill No comments yet

How value-driven marketing is gaining importance in B2B markets where relationships and trust are key? Sales leaders should understand how value-driven techniques can generate leads and boost acquisition.

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Tapping Procurement Intelligence to Boost Government Marketing Wins

January 18, 2024 Ian Makgill No comments yet

With public sector entities representing a major opportunity, integrating procurement data insights into your procurement strategy is invaluable for marketing agencies seeking new government business. But competition is often fierce, and the stakes are high.

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The Open Opportunities Owl logo - helping you hunt for new tender opportunities.

Global research

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