Primary School Health Marketing

Buyer: Public Health England


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Description:
Description:
The overall objective is to motivate and support primary schools (key stage 1 & 2) to promote healthy eating and physical activity via the Change4Life messages of ‘eat well’ and ‘move more.’ We will do this by expanding our schools activity to:  - support Change4Life consumer campaign activity, particularly focussing on parental involvement with healthy school life.  - reposition Change4Life in primary schools as the trusted ‘go to’ brand for healthy eating and physical activity that adds real value to schools, teachers, SLT, Governors, parents and pupils.  - embed healthy behaviour change throughout the schools programme Our task is to expand our schools activity to reposition Change4Life as the most trusted source of healthy eating and physical activity advice and inspiration in primary schools as well as supporting the Change4Life consumer campaigns.

Country:
Country:
United Kingdom

Published:
Published date:
Jun 04 2016

Deadline:
Deadline:
Mar 13 2019

Contact:
Contact:
Wendy Morrison

Email:
Email:
Wendy.morrison@phe.gov.uk




OC ID:
Open Contracts ID:

Saved on:
Saved on:

Source ID:
Source ID:
27595


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