The Northern Ireland Tourist Board (NITB) wishes to appoint an agency to devise and implement the following types of marketing communications campaigns:
• Seasonal campaigns i.e. autumn and spring
• Gateway campaigns via the ROI market
• Product specific campaigns e.g. golf, gardens and built heritage.
The appointed agency will be expected to provide the full mix of integrated campaign services including media planning and buying, advertising, collateral design, production, print and e-solutions / initiatives amongst others.