The Northern Ireland Tourist Board (NITB) has the responsibility for strategising, planning and delivering the marketing for Northern Ireland (NI) as a tourist destination in both NI and Republic of Ireland (ROI).
The NITB wishes to appoint an agency to devise and implement the following types of marketing communications campaigns:
• Seasonal campaigns i.e. autumn and spring
• Gateway campaigns via the ROI market
• Product and segment specific campaigns e.g. golf, gardens, food, music and families.
The appointed agency will be expected to provide the full mix of integrated campaign services including media planning and buying, advertising, collateral design, production, print and e-solutions / initiatives amongst others.