The Office, under its activities related to the European Observatory on Infringements of Intellectual Property Rights, wishes to use an agency specialising in pan-European communication, marketing and public relations to perform awareness campaigns that will involve part or all activities described in Annex II (point 3.1), that can be summarised as follows:
1. design and preparation of information and communication campaigns;
2. implementation, coordination and promotion of actions;
3. follow-up of the actions and measurement of their impact.
The communication agency entrusted with such campaigns shall provide the services at 1 or more levels:
— through the European Union,
— in 1 or more Member States of the European Union,
— at local or regional level in 1 or more Member States of the European Union,
— at European level and/or in 1 or more third countries.
It is the intention of the Office to request the first purchase order, based on the awarded framework contract, for a campaign that will be carried out before December 2013.