DOE Road Safety - Appointment of an Advertising Agency

Buyer: Department of Finance and Personnel


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Description:
Description:
The Department of the Environment has responsibility for raising public awareness of the nature and scale of the road safety problem in Northern Ireland and of the specific actions that road users can take to reduce risks to themselves and others.

Advertising represents a key component of this approach, and the Department is seeking to appoint a supplier to assist it with the development and delivery of road safety campaigns.

The principal objective of road safety advertising is to deliver positive changes to the attitudes and behaviours of road users.

The Department’s road safety advertising supplier must be able to utilise the widest possible range of media including television, radio, newspaper, cinema, indoor and outdoor posters, and digital technology, and maximise the opportunities available through links with other high profile events.

Country:
Country:
United Kingdom

Published:
Published date:
Jan 01 1900

Deadline:
Deadline:
Mar 18 2010

Contact:
Contact:
Thompson Louise

Email:
Email:
Louise.thompson@dfpni.gov.uk




OC ID:
Open Contracts ID:

Saved on:
Saved on:

Source ID:
Source ID:
9351


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