The British Library is the national library of the UK. In addition to on-site access to our collections, we are now making certain types of content available to audiences who are otherwise unlikely to visit the Library’s reading rooms. This both extends the reach of the Library geographically, but also allows us to engage with people who might not otherwise think the Library was relevant to their work, such as users of scientific research information.
Envia (http://www.envia.bl.uk) is a new tool, developed by the British Library, to improve the discovery and access of environmental information. Through a web portal or a search box embedded within a browser or external website, users are connected to resources that are otherwise difficult to discover and/or access. The pilot project has a content focus on material relevant to flooding researchers and practitioners, and at present covers government (UK/EU and NDPB) reports, PhD theses and data resources.
Although only a small number of users are actively utilising Envia on a daily basis, it is unclear what our target number of users should be. In order to target the marketing and further development of Envia appropriately the British Library require a market researcher to help the Library to better understand the market that we are targeting, and how we might maximise the impact of our user and stakeholder engagement activities.