Farm Business Skillnet would like to conduct research to gain a better understanding of farmers’ current use of digital technology in farming practice and management, and to better understand attitudes towards digital technology, presently and into the future.
A core objective of this research is to develop the digital training and education roadmap for Irish agriculture for the medium-to-long term.
For the purposes of this research project, we use the term “digital agriculture ” to define the usage of digital technologies and data in agriculture in order to create revenue, improve business through reducing input costs and increasing yields, redefine current business processes (and not just digitising them) and create the environment for digital business to occur.
Farm Business Skillnet requires external expertise in research design and in conducting research of this importance, using the most rigorous and relevant methods. The requirements are to help define the goals of the research, identify the best research approaches to achieve those goals, conduct the research and analyse the results to help with development of research report that will form part of IFA’s policy development and training roadmap for the next three to five years.
It is envisaged that this research programme will be a mixture of quantitative and qualitative research. The quantitative research will involve surveys carried out through various channels such as phone, email and online surveys. It is proposed that the qualitative research will take the form of focus groups, expert witness interviews, and observational and contextual inquiries*. The constituents of the research audience will primarily be farmers but will also include a broader range of stakeholders such as agribusinesses, cooperatives, agri-research bodies, policy units and technology companies.