Digital Marketing Services
The Marine Institute requires digital marketing support in respect of Seafest 2018 to maximise online audiences and to achieve a high level of engagement with them.
The Marine Institute requires the following services:
Digital Marketing Strategy
The Marine Institute requires a strategy that will result in:
• Increased web traffic & engagement
• Increased engagement with the SeaFest App
• Fan growth and engagement
• Conversions on calls to action
Tenderers should provide an outline strategy which sets out each tool to be used and the reason for this. Evidence of the effectiveness of each tool should be stated. Tenders should also set out the high-level objectives for 2018 in terms of measurable impacts. We require a strategy that drives content and achieves the key objectives, increases the reach of PR activities, engages relevant audiences and potential audiences and acts as a means to promote stakeholders.
A full technical description is available in the attached Invitation to Tender document.